Kuala Lumpur, 26 January 2011
SUEN Jewellers Sdn Bhd officially opened its doors in Bangsar recently with a private media preview that celebrated its past, present and future of an elegant lifestyle with diamonds and crystals for the discerning customer. Located along Jalan Maarof, the brand is an evolution from The Carat Club and SUEN now caters to the astute taste and lifestyle of the contemporary consumer. Occupying three bungalow lots, the gallery luxuriously houses the SUEN brand, The Love Diamond, Lalique and Daum classic brands.
SUEN Jewellers has established its brand name and reliability with a solid heritage of quality for its products. Excellence and superiority are the cornerstones of the brand and this is manifested in its distinctive products and personalised services offered. According to Founder and Managing Director Lee Sze Suen, SUEN Jewellers is driven by the passion of everyone that is part of the group to deliver their best, consistently evolving in their creativity and resourcefulness while maintaining an underlying level of sincerity in all that they do.
"We are a lot more customer-centric and aim to be recognised for creating exceptional and remarkable pieces of jewellery in Malaysia. The SUEN signature gallery is meant to be a destination where anyone can walk in and feel right at home as they browse through the various elegant offerings in a gracious environment of distinction and style."
The signature boutique for SUEN Jewellers encompasses the brand's range of timeless yet stylish jewellery. Suen gets her inspiration from keeping an open mind to new ideas and styles in fashion, furniture and forms. She also follows the creative views and works of some of this century's most creative minds. Her direction tends to take on sensuous forms and modern styles but not minimalism.
The Love Diamond store within the boutique is a favourite destination for many couples intending to tie the knot. This store offers a great selection of wedding bands which will be customised according to the customer's preferences while maintaining the brilliance of the diamonds, selected to suit their needs. The customer will also be feasted to an extensive selection of solitaire engagement rings of various designs and specifications.
The second part of the boutique sparkles with ornate crystals from French brands Lalique and Daum, which radiate with light and colour, making it a delightful addition to any home. Both brands are incomparable and palatial in its own right, with Lalique having cleaner lines with emphasis on form whilst Daum's pieces are more aligned to art. Such glorious crystal magnum opus can be found at the boutique for those who appreciate the finer things in life.
Suen's vision for the fine craftsmanship is to make it timeless yet historically priceless, imbued with culture and heritage. This led to the intertwined combination of artistic crystals with New York based renowned Malaysian artist Eng Tay. Suen commissioned Eng Tay to create a signature design for the brand, which was turned into a limited edition jewellery piece that epitomises all that SUEN Jewellers embodies and more.
The launch event marked a significant milestone for Suen who has been in the industry for almost 20 years, helming the business and taking a personal interest in all areas of management and production, while still offering personalised customer service. This was showcased by the five clients who from customers became personal friends of Suen and who launched the event by sharing their personal testimonials on their encounter with Suen and her brand.
Suen's clients who launched the event by giving personal insights into her life, personality, growth and character that has shaped and formed the brand include Datin Pauline Velappan and Pn. Fadillah Yakin, long time friends of Suen representing the past, Mrs Tahnee Foo- Kong representing the present stage of Suen's growth and Ms Nariza Azlan and Ms Alysa Azlan, both young ladies who represented the Suen of tomorrow. Their delightful stories were heartwarming, candid and revealed the personal side of the lady behind the brand.
SUEN Jewellers has an extensive range in simple classic jewellery that would suit a wide range of budget. These are the 'diamond classics' that are mostly wearable on a daily basis; clean designs that allow the diamonds to take centre stage. These encompasses the solitaire diamond rings, eternity rings, varying styles of diamond earrings and tennis bracelets or Riviera necklaces. The gallery also carries the full works of more elaborate ready-made jewellery in diamonds, pearls, rubies, sapphires, coloured gemstones, jade and bespoke jewellery.