Customer Stories

At SUEN, it has always been an honour and privilege to be part of the many special milestones and celebrations in our customers' lives. Beyond just fine jewellery, it is our goal to make each moment with you as memorable as the piece you hold in your hand. And as we mark a brilliant decade, here are just some of the things our customers have to say about their time at SUEN.

SUEN: Superlative

S is for Superlative.

Passion for the finest gems and a keen eye for beauty sets the tone for everything we do – from design, craftsmanship, service and even partnerships. We leave no stones unturned in a quest to deliver only the best for the discerning client in you.



"I am still wearing the jewellery that I bought 10 years ago and I will continue to wear them in the next 10 years. Their contemporary designs are timeless and the SUEN staff, awesome!"

- Ms. Swee


"It has been a great 10 years at SUEN. I've continued coming back due to their fantastic customer service. I also have a deep trust in their expertise in diamonds, coloured stones and pearls. "

- Datin K


"The service at SUEN is extraordinary! They are superbly trained and truly knowledgable about their products. Most importantly, they make you feel extremely comfortable and at ease. 

My Personal Jewellery understood immediately what I was looking and suggested a beautiful piece for my wedding and it was perfect!"

- Mr Vivek


"The name SUEN has been synonymous with quality, uniqueness and best service to name a few. It's difficult  to pen down words that describe the satisfaction when we see the jewels in the years after the acquisition. SUEN has become a brand that has carved its name based on absolute customer satisfaction."

- Dato N


U is for YOU

Your stories of celebrations, loves and successes have kept us going. Each one completely unique and  is deserving of one-of-a-kind care. With that, every SUEN experience always starts and ends with You; imbuing each exceptional piece with even more meaning.